This website serves as a destination for potential partners and developers to learn about a new approach to artificial intelligence and automation. Inspired by the contrast of retro interfaces, I designed vivid data visualizations and diagrams against dark backgrounds.


Ideation, UX Design, Web Design


Airlift, Gilbert Van Citters

Content Structure & Wireframes

Because the client provided me with copy as the starting point, I focused on designing the information architecture first. I designed each section of the website to explain Cratis’ novel approach to A.I., drawing inspiration from the user experience of instruction manuals.

Exploration & Iterations

Beyond the design inspiration from instruction manuals, I also explored incorporating visuals elements inspired by molecular networks, machine learning graphics, and line art illustrations.