This website serves as a destination for potential partners and developers, to learn about a new approach to artificial intelligence and automation. The vivid artwork against darker colors was conceived out of data visualization and diagrams, inspired by retro interfaces.


Ideation, UX Design, Web Design


Airlift, Gilbert Van Citters

Content Structure

For this project, the client handed us all the copy content upfront. This approach, gave me space to set a content structure first. Each section of the website was to explain Cratis’ approach to AI in detail. I wireframed these sections as blocks, with the intend that users could navigate the site like an instructions manual.

Exploration & Iterations

I took more liberties with the visual design, pairing each copy with vivid animating graphics. The team also designed other directions that highlighted each section (Neural Network, Training, Devices), taking inspiration from molecular networks for the graphics.